Enroll Course: https://www.coursera.org/learn/gestao-de-marca-crise-imagem
In today’s fast-paced world, branding emerges as one of the most treasured assets in the marketplace. The course ‘Gestão de Marca & Crise de Imagem’ available on Coursera delves into the significance of brand management amidst the challenges posed by an empowered society. With the fragility and exposure of brands increasing, the knowledge of crisis management becomes essential, possibly distinguishing between a business’s survival and its demise.
**Course Overview:**
The course is structured into six detailed modules:
1. **Marca Contemporânea – Uma potência fragilizada:** This module sets the foundation by discussing the evolution of brands, their empowerment, and the vulnerabilities associated with them in the contemporary marketplace.
2. **Fundamentos da Gestão de Crise:** Here, students grasp the concept of brand image crises and identify various causes leading to such crises in businesses, fostering a sensitivity to the complexities surrounding brand integrity.
3. **Os 3 tempos da gestão de crise de marca:** This module introduces the three stages of brand crisis management, empowering participants to develop basic plans for crisis prevention, management, and recovery, as well as structure crisis committee activities.
4. **Fundamentos da Comunicação e Comunicação de crise:** Effective communication is critical during crises. This module focuses on integrated brand communication and the importance of preparing spokespersons to navigate the evolving communication landscape.
5. **Uso do sistema de informação de marketing na gestão de crise:** Here, students learn about marketing information systems and their application during various stages of crisis management, honing their decision-making capabilities based on critical information.
6. **Aprendizados e Checklist:** The concluding module encapsulates all the learnings and offers a decision checklist for practical application in real-world scenarios.
**Recommendation:**
The ‘Gestão de Marca & Crise de Imagem’ course is highly recommended for professionals working in marketing, branding, or public relations. The insights provided are crucial for anyone involved in protecting and managing a brand’s image in crises. The comprehensive nature of the course ensures that participants come away with practical skills and knowledge that can be applied directly in their organizations. Whether you’re a seasoned marketer or just starting your career, this course provides invaluable lessons on the ever-pressing relevance of brand integrity in a volatile societal landscape.
Enhance your brand management skills and prepare yourself for the unexpected—enroll in this essential course on Coursera today!
Enroll Course: https://www.coursera.org/learn/gestao-de-marca-crise-imagem