Enroll Course: https://www.coursera.org/learn/innovacion
In today’s fast-paced world, the ability to innovate and adapt products for emerging markets is more crucial than ever. Coursera’s course, ‘Desarrollo rápido de productos innovadores para mercados emergentes,’ offers a comprehensive framework for understanding and implementing rapid product development through three distinct phases: Divergence, Structuring, and Convergence.
### Overview of the Course
The course is designed to equip participants with the skills necessary to navigate the complexities of product innovation in emerging markets. It emphasizes a structured approach to creativity and critical thinking, enabling learners to explore various social, technological, and consumer megatrends.
### Phase 1: Divergence
The first phase, Divergence, focuses on imagination and the exploration of megatrends. Participants will engage in creative thinking exercises and utilize the ‘A Day in the Life of…’ method to identify unmet needs in the market. This phase encourages a deep understanding of consumer behavior and technological advancements, setting the stage for innovative solutions.
### Phase 2: Structuring
In the Structuring phase, learners will delve into methodologies such as Jobs-To-Be-Done (JTBD) and Outcome Expectations (OE). These strategies help identify innovation opportunities by analyzing everyday tasks and consumer expectations. The course also introduces the matrix of needs and satisfactors, fostering empathy for potential customers and guiding the design of tailored solutions.
### Phase 3: Convergence
The final phase, Convergence, focuses on refining ideas into tangible products. Participants will learn to use morphological matrices to define product functions and create storyboards and prototypes. This hands-on approach allows learners to visualize their innovations and understand their practical applications.
### Final Thoughts
Overall, ‘Desarrollo rápido de productos innovadores para mercados emergentes’ is an invaluable course for anyone looking to enhance their product development skills in a rapidly changing market. The structured phases provide a clear roadmap for innovation, making it accessible for both beginners and experienced professionals. I highly recommend this course to entrepreneurs, product managers, and anyone interested in driving innovation in emerging markets.
### Tags
1. Product Development
2. Innovation
3. Emerging Markets
4. Creative Thinking
5. Jobs-To-Be-Done
6. Prototyping
7. Market Trends
8. Design Thinking
9. Etnography
10. Course Review
### Topic
Product Innovation Strategies
Enroll Course: https://www.coursera.org/learn/innovacion