Enroll Course: https://www.coursera.org/learn/service-models
In today’s digital age, the service industry faces unique challenges that differ significantly from those in manufacturing. The Coursera course titled ‘服務模式的體驗、設計與創新：從痛點到賣點’ (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points) offers a comprehensive exploration of how to navigate these challenges effectively.
This course is designed for professionals and students alike who are eager to enhance their understanding of service management in a digital context. It emphasizes the importance of human-centric approaches in service design and operation, making it a must-take for anyone involved in customer service, product management, or business strategy.
### Course Overview
The course is structured into several modules that cover a wide range of topics:
1. **Experience Economy and Service Design (Part 1)**: This module introduces learners to the classification of economic models and the four domains of experience, showcasing real-life applications of the experience economy.
2. **Experience Economy and Service Design (Part 2)**: Here, students delve into customer pain points and empathy design, learning to create customer journey maps and service blueprints.
3. **Service Management and Innovation**: This section focuses on the fundamentals of service operations and how to apply innovation to enhance consumer service experiences.
4. **Revenue Management**: Learners will grasp the basics of revenue management and dynamic pricing, understanding where and how to implement these strategies.
5. **Platform Strategy**: This module covers the essentials of multi-sided platforms, platform economics, and revenue models within platforms.
6. **Financial Service Design Process – Cathay United Bank Case Study**: This practical case study reveals the complexities of designing financial products and the challenges faced during the design process.
### Why You Should Take This Course
The course is taught by esteemed professors from National Taiwan University and industry experts from Cathay Financial Holdings, ensuring a blend of theoretical knowledge and practical insights. The diverse case studies from various industries such as finance, retail, healthcare, and transportation provide learners with a well-rounded perspective on service management.
Whether you are looking to improve customer experiences, innovate service offerings, or understand the intricacies of revenue management, this course equips you with the necessary tools and knowledge. The emphasis on real-world applications makes it particularly valuable for professionals seeking to implement what they learn directly into their work.
### Conclusion
In conclusion, ‘Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points’ is an invaluable resource for anyone interested in enhancing their service management skills in the digital age. I highly recommend enrolling in this course to gain insights that can transform your approach to service design and innovation.
### Tags
1. Service Design
2. Experience Economy
3. Digital Transformation
4. Customer Experience
5. Revenue Management
6. Platform Strategy
7. Innovation
8. Business Strategy
9. Case Studies
10. Professional Development
Enroll Course: https://www.coursera.org/learn/service-models