Enroll Course: https://www.coursera.org/learn/assess-for-success-ua
In today’s digital landscape, understanding marketing analytics is crucial for any professional looking to thrive in the field of digital marketing and e-commerce. The course ‘Оцінка успішності: маркетингова аналітика та вимірювання’ on Coursera is a comprehensive program that dives deep into the practices and tools of marketing analytics. As the fifth course in the Google Digital Marketing & E-commerce Certificate program, it equips learners with the skills needed to analyze data from various sources, including websites, digital marketing channels, and e-commerce sites.
### Course Overview
The course begins with an introduction to marketing campaigns and how marketers define key performance indicators (KPIs). It emphasizes the importance of media planning and guides you through creating your own media plan. By the end of this section, you will be familiar with common tools used in marketing analytics and how they function.
### Key Learning Outcomes
One of the standout features of this course is its focus on using Google Analytics and Google Ads metrics. You will learn about key metrics and data sources from various platforms, enabling you to extract valuable insights about your marketing campaigns. The course also teaches you how to link Google Ads and Google Analytics data for further analysis, which is essential for any digital marketer.
The course progresses to measuring the success of marketing campaigns. You will explore the metrics and results that define a successful marketing initiative, including how to determine ROI (Return on Investment) or ROAS (Return on Ad Spend). This knowledge is vital for making adjustments to improve profitability. Additionally, you will learn how to plan strategies and conduct A/B testing to optimize your marketing efforts.
Another critical aspect covered is how to present analytical data to stakeholders. You will learn to anticipate their needs and communicate the progress or results of campaigns effectively. The course includes practical exercises in analyzing, filtering, and preparing metrics and analytics for presentation. By the end, you will be adept at creating data visualizations, presentations, and dashboards that succinctly summarize the necessary information for stakeholders.
### Conclusion
Overall, ‘Оцінка успішності: маркетингова аналітика та вимірювання’ is an invaluable course for anyone looking to enhance their skills in marketing analytics. Whether you are a beginner or an experienced marketer, the insights and practical skills gained from this course will undoubtedly help you make data-driven decisions that lead to successful marketing campaigns. I highly recommend this course to anyone interested in mastering the art of marketing analytics and measurement.
### Tags
1. Marketing Analytics
2. Digital Marketing
3. Google Analytics
4. Google Ads
5. E-commerce
6. Data Analysis
7. Marketing Campaigns
8. ROI Measurement
9. A/B Testing
10. Stakeholder Communication
### Topic
Marketing Analytics and Measurement
Enroll Course: https://www.coursera.org/learn/assess-for-success-ua