Enroll Course: https://www.coursera.org/learn/sport-sponsorship
Are you passionate about sports and curious about the intricate world of sponsorship? If so, the ‘Sport Sponsorship. Let Them Play’ course offered by the Universitat Autònoma de Barcelona and the Johan Cruyff Institute is an excellent opportunity for you to dive deep into this exciting field.
This introductory course is designed for anyone interested in understanding the dynamics of sport sponsorship, including the various stakeholders involved and the innovative proposals shaping the industry today. Whether you’re a student, a sports enthusiast, or a professional looking to expand your knowledge, this course provides a comprehensive overview.
Course Overview
The course is structured into five modules, each focusing on different aspects of sport sponsorship:
- Module 0: Prior to Beginning – Get acquainted with the course structure and rules, including an optional competition for a scholarship grant.
- Module 1: Basic Principles of Sponsorship – Learn the foundational concepts of sponsorship and explore the role of the Cruyff Foundation.
- Module 2: The Stakeholders of Sport Sponsorship – Understand the relationships between sponsors and events, using the Cruyff Courts as a case study.
- Module 3: Activation for Sport Sponsorship (I) – Delve into brand and business activation strategies, with opportunities to share and discuss examples.
- Module 4: Activation for Sport Sponsorship (II) – Explore internal and external activation, and learn from successful proposals from previous participants.
- Module 5: Share Your Activation Proposal for a Cruyff Court Tournament – Create and submit your own sponsorship activation proposal, with peer evaluations and the chance to win a scholarship.
Why You Should Enroll
This course not only provides valuable theoretical knowledge but also encourages practical application through case studies and peer collaboration. The interactive forums allow you to connect with fellow sports enthusiasts from around the globe, fostering a sense of community and shared learning.
Moreover, the chance to participate in a competition for a scholarship adds an exciting incentive to engage fully with the course material. Whether you aim to pursue a career in sports management, marketing, or sponsorship, this course equips you with the essential skills and insights needed to thrive in the industry.
Final Thoughts
In conclusion, the ‘Sport Sponsorship. Let Them Play’ course is a fantastic resource for anyone looking to deepen their understanding of sport sponsorship. With its well-structured modules, engaging content, and opportunities for practical application, it stands out as a top choice for aspiring sports professionals.
Don’t miss out on this chance to learn from industry experts and connect with like-minded individuals. Enroll today and take your first step into the dynamic world of sport sponsorship!
Enroll Course: https://www.coursera.org/learn/sport-sponsorship