Enroll Course: https://www.coursera.org/learn/analysis-business-problem-iese
In today’s competitive business landscape, understanding when a strategic opportunity can turn into a liability is crucial for any business leader. Coursera’s course, **Analysis of Business Problems**, provides an in-depth exploration of this critical topic through a real-world case study involving GAS GAS, an off-road motorcycle manufacturer. This course is not just theoretical; it equips you with practical tools to make informed managerial decisions.
### Course Overview
The course is designed as a capstone experience, allowing you to synthesize knowledge from previous modules and apply it to a real business dilemma. The main focus lies on GAS GAS and their decision to partner with KTM. Throughout the course, participants will utilize **IESE’s six-step Analysis of Business Problems (ABP)** methodology, which is an essential tool for navigating the complexities of business decision-making.
### Week-by-Week Breakdown
1. **Week 1: Understanding ABP** – This introductory week dives into the ABP methodology. You’ll learn how decision-making is inherently complex and that various financial, technical, and human factors come into play. The objective is to empower managers like you to tackle business problems effectively.
2. **Week 2: Marketing Perspectives** – Transitioning into the marketing domain, participants will analyze GAS GAS’s marketing issues. The concerns over branding, pricing, and consumer perception related to their partnership with KTM will be critically examined.
3. **Week 3: Financial Evaluation** – In the finance-focused session, learners will evaluate the financial ramifications of the partnership. The session discusses essential concepts such as sustainable growth and working capital, offering learners insights on how to assess GAS GAS’s financial future.
4. **Week 4: Organizational Behavior** – The final segment focuses on the people behind the decisions. Understanding the board’s dynamics is important when considering how their decisions impact the company. This week empowers you to consider organizational behavior principles to assist in decision-making.
### Conclusion
In conclusion, the **Analysis of Business Problems** course is a valuable resource for aspiring business leaders and managers. It combines theoretical knowledge, practical application, and critical thinking skills that are imperative for navigating today’s complex business environment. If you are looking to enhance your decision-making capabilities while dealing with real-world business challenges, I highly recommend this course.
Whether you’re an MBA student, a business professional, or someone looking to sharpen your management skills, this course will equip you with the necessary tools to tackle diverse business problems effectively. You not only learn how to analyze situations but also how to make informed decisions that balance short-term gains with long-term sustainability. Don’t miss this opportunity to elevate your business acumen and take your career to the next level!
Enroll Course: https://www.coursera.org/learn/analysis-business-problem-iese