Enroll Course: https://www.coursera.org/learn/uva-darden-digital-product-management-pt
In today’s fast-paced digital landscape, the role of a product manager has evolved significantly. The course ‘Gestão de produtos digitais: Princípios básicos modernos’ offers a comprehensive look at the essential principles every modern product manager should know. Unlike the traditional approach where analysis and requirements were king, today’s managers must be agile, innovative, and communicative.
The syllabus is divided into four key modules, each addressing pivotal aspects of product management:
1. **Achieving Focus and Winning:** This module emphasizes the importance of a clear and actionable focus. With more ideas and requests than can be managed, finding a way to create vivid and testable outcomes is crucial. The techniques shared in this section equip you with skills to effectively interact with stakeholders and sell your product vision.
2. **Using Modern Product Management Techniques:** The once-common mantra of ‘build it and they will come’ is no longer viable. This module dives into contemporary methodologies successful product managers are leveraging today. By understanding both qualitative and quantitative insights, you’ll be able to analyze growth, engagement, and monetization effectively.
3. **Exploring a New Product Idea:** With a staggering 9 out of 10 new products failing, this module focuses on a disciplined approach to exploration. Through customer discovery, idea validation, and business model design, you’ll learn how to turn even unlikely ideas into viable products.
4. **Amplifying an Existing Product:** The last module emphasizes the importance of keeping a product fresh and relevant. With regular features often falling below 50% usage in successful products, this section guides you on maintaining your product’s competitiveness and ensuring continuous value delivery to users.
Overall, ‘Gestão de produtos digitais: Princípios básicos modernos’ effectively meets the demands of today’s product management landscape, providing actionable insights and tools that can be immediately applied. It is an excellent recommendation for anyone looking to enhance their skills in product management and ensure their products not only survive but thrive in the digital world.
Whether you are new to product management or looking to refine your existing knowledge, this course is a valuable investment in your professional development. I wholeheartedly recommend giving it a try!
Enroll Course: https://www.coursera.org/learn/uva-darden-digital-product-management-pt