Enroll Course: https://www.coursera.org/learn/sport-sponsorship
Are you passionate about sports and curious about the world of sponsorship? If so, the ‘Sport Sponsorship. Let Them Play’ course offered by the Universitat Autònoma de Barcelona and the Johan Cruyff Institute is an excellent starting point for anyone looking to dive into this exciting field.
This introductory course is designed for individuals who want to understand the dynamics of sport sponsorship, the key players involved, and the innovative trends shaping the industry. The course is structured into five comprehensive modules, each building on the last to provide a well-rounded understanding of sponsorship in sports.
Course Overview
The course kicks off with Module 0, which provides essential information on how the MOOC operates, including details about a competition that offers a scholarship for further studies in sport sponsorship. This is a great incentive for those who are serious about pursuing a career in this field.
Module 1 introduces the basic principles of sponsorship, focusing on the importance of sponsorship for foundations like the Cruyff Foundation. This module sets the stage for understanding the role of sponsorship in facilitating sporting events and initiatives.
In Module 2, the course delves into the stakeholders involved in sport sponsorship. This module emphasizes the relationship between sponsors and the events or individuals they support, using the Cruyff Courts as a case study. This practical approach helps learners grasp the real-world implications of sponsorship.
Modules 3 and 4 focus on activation strategies for sport sponsorship. These modules explore various types of activation, including brand, business, internal, and external activation. Participants are encouraged to engage in discussions and share examples, fostering a collaborative learning environment.
Finally, Module 5 culminates in a hands-on project where participants create their own sponsorship activation proposal for a Cruyff Court tournament. This practical application of knowledge not only reinforces learning but also allows participants to showcase their creativity and strategic thinking.
Why You Should Enroll
This course is perfect for anyone looking to break into the sports industry, whether you’re a student, a sports enthusiast, or a professional seeking to expand your knowledge. The opportunity to connect with like-minded individuals from around the globe adds immense value to the learning experience.
Moreover, the course is structured in a way that encourages active participation and collaboration, making it not just a learning experience but also a networking opportunity.
Conclusion
In conclusion, the ‘Sport Sponsorship. Let Them Play’ course is a fantastic resource for anyone interested in understanding the intricacies of sport sponsorship. With its well-structured modules, practical case studies, and engaging community, this course is highly recommended for aspiring sports professionals.
Don’t miss out on the chance to enhance your knowledge and skills in this dynamic field. Enroll today and take the first step towards a rewarding career in sport sponsorship!
Enroll Course: https://www.coursera.org/learn/sport-sponsorship