Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line
The course ‘De curtidas a leads: como interagir com os clientes on-line’ offered by Google on Coursera is an invaluable resource for anyone looking to enhance their social media marketing skills. As the third part of the Digital Marketing and E-Commerce Certificate series, this course focuses on transforming likes into leads through effective online customer interaction.
What makes this course stand out is its well-structured syllabus, which covers key aspects of social media marketing. It begins with an introduction to the importance of social media as a marketing channel, guiding learners through selecting the right platforms for their campaigns. The course then dives into the five pillars of social media marketing: strategy, planning & publishing, listening & engagement, analysis & reporting, and paid media.
Particularly beneficial is the focus on the first two pillars — strategy and planning, along with publishing techniques — helping learners set clear objectives, identify target audiences, and build brand identity. The module on listening and engagement emphasizes the importance of social listening tools and developing genuine relationships with customers, vital for brand authority.
The analysis and reporting section equips learners with skills to interpret social media metrics and utilize data-driven decision-making. Finally, the module on paid social media provides insights into advertising advantages, platform selection, ad formats, and testing strategies.
I highly recommend this course for marketing professionals, small business owners, and students interested in social media marketing. Its practical approach and comprehensive content make it an essential stepping stone toward mastering online customer interaction and lead generation.
Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line