Enroll Course: https://www.coursera.org/learn/disenando-estrategia-negocio-america-latina
If you’re interested in expanding your business horizons into Latin America or simply want to deepen your understanding of this vibrant and diverse region, the Coursera course ‘Diseñando una estrategia de negocios en América Latina’ is an excellent choice. This course is part of the specialized program ‘Haciendo negocios en América Latina’, developed in collaboration with renowned universities such as La Universidad de los Andes in Colombia and the Pontificia Universidad Católica de Chile.
The course offers a thorough overview of the socio-economic and institutional landscape of Latin America, emphasizing how these factors influence business strategy and opportunities. It begins with foundational concepts of business strategy, guiding students on essential considerations before embarking on entrepreneurial ventures in the region.
A standout feature is the module dedicated to understanding Latin America’s economic context, addressing issues like poverty, inequality, international trade, foreign investment, and China’s role in the region. This knowledge equips students to identify potential areas for business development effectively.
Moreover, the course explores the importance of understanding the institutional framework, which is crucial for successful market entry and sustainable operations. The final module discusses disruptive strategies and internationalization tactics tailored to the Latin American context.
Overall, this course is highly recommended for entrepreneurs, business professionals, and students aiming to grasp the complexities and opportunities within Latin American markets. It combines academic rigor with practical insights, making it a valuable resource for anyone looking to make informed business decisions in Latin America.
Enroll Course: https://www.coursera.org/learn/disenando-estrategia-negocio-america-latina