Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy
The retail landscape has undergone unprecedented transformation over the past few years, especially accelerated by the Covid-19 pandemic. Coursera’s ‘Retail Marketing Strategy’ course, led by Professor Barbara Kahn, offers an insightful exploration into how retailers can adapt and thrive in this new environment.
This course effectively bridges theory and real-world applications, making it a valuable resource for students, professionals, and entrepreneurs alike. The first module provides a compelling overview of how consumer behaviors have shifted post-pandemic and emphasizes the importance of adopting a customer-focused marketing approach rather than a traditional product-centric view. This foundational knowledge is crucial for understanding modern retail dynamics.
The second module dives into successful strategies employed by retail giants like Amazon, Walmart, and Target. Using the Kahn Retail Success Matrix, learners can analyze what sets these companies apart and how to leverage technology to enhance customer experience and reduce friction in the shopping journey. The emphasis on a growth mindset underscores the importance of innovation and continuous learning.
Moving further, the third module highlights the significance of customer experience and the emerging trend of ‘Shoppertainment’. It presents innovative examples from both digitally native and legacy brands, along with insights into culture-specific consumer expectations in markets like China. This global perspective is critical for understanding retail trends worldwide.
The final module shifts focus to branding, exploring what makes a brand great in the modern age. It discusses the evolving definitions of branding, the impact of social causes, and how brands can build purpose-driven identities aligned with consumer values.
Overall, I highly recommend this course for anyone looking to deepen their understanding of retail marketing strategies. The comprehensive syllabus, coupled with real-world case studies, makes it a practical guide to navigating and succeeding in today’s rapidly changing retail environment. Whether you are looking to refine your existing strategies or craft new ones, this course provides the tools and insights necessary to stay competitive.
Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy