Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox-ua
Are you looking to elevate your digital marketing skills? The course “Нестандартні рішення в маркетингу електронною поштою” on Coursera is a must-try for marketers aiming to master unconventional email marketing tactics. As the fourth part of Google’s comprehensive digital marketing certification program, this course offers practical insights into creating successful email campaigns that stand out in today’s crowded inboxes.
The course begins with a solid introduction to email marketing, covering its advantages and strategic importance for business growth. You will learn to set achievable goals using SWOT and PESTLE analyses, and define your marketing objectives with SMART criteria. The curriculum then dives into different types of email campaigns, including welcoming emails, informational newsletters, promotional offers, and customer retention messages. You will gain hands-on skills in designing engaging email templates, crafting compelling subject lines, and preview texts.
One of the course’s highlights is its focus on tools like HubSpot and Mailchimp. You will master how to segment your mailing lists, personalize messages, and handle crisis situations or errors in email campaigns. The curriculum also emphasizes the importance of metrics—such as open rates, click-through rates, unsubscribe rates, and conversions—to measure and analyze campaign performance.
Furthermore, the course provides a practical project: creating and managing your own email campaign for a simulated company. This project enables you to apply all the learned strategies, from goal setting and segmentation to execution and reporting. By the end of the course, you’ll be equipped to run effective, data-driven email marketing campaigns that not only reach your target audience but also drive meaningful engagement.
I highly recommend “Нестандартні рішення в маркетингу електронною поштою” for marketing professionals, entrepreneurs, and students eager to enhance their digital marketing toolkit. The course’s combination of theoretical knowledge and practical application makes it an invaluable resource for any marketer looking to innovate and succeed in email marketing.
Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox-ua