Enroll Course: https://www.coursera.org/learn/bcg-uva-darden-digital-transformation-pt
The Coursera course ‘Transformação Digital’, offered by the Darden School of Business at the University of Virginia and led by experts from Darden and Boston Consulting Group (BCG), is an essential resource for anyone interested in understanding the rapidly evolving landscape of digital transformation in business. This course delves into the core concepts of digital transformation by exploring its pace, implications, and strategic approaches.
The course is structured into four key modules. The first, ‘Como a tecnologia muda os negócios,’ emphasizes the exponential rate of technological change and its impact on corporate value chains. It includes insights from industry leaders like Pitney Bowes, illustrating the importance of continual adaptation.
The second module, ‘A mecânica da disrupção,’ discusses how disruptions are not new, but the digital era accelerates their frequency and impact. By examining historical disruptions and economic factors, it offers valuable lessons for organizations aiming to thrive amid constant change.
The third segment, ‘Tendências digitais do passado e do futuro,’ provides an analysis of past technological shifts and forecasts future trends and emerging technologies, giving learners a comprehensive view of the digital landscape.
Finally, ‘Seu caminho para a transformação digital’ presents a practical framework based on BCG’s strategic model to transition from traditional to digital business models. It covers facilitators of change and essential strategies to implement digital transformation effectively.
I highly recommend this course for business leaders, managers, entrepreneurs, and students interested in digital innovation. Its blend of theoretical insights, real-world case studies, and strategic frameworks makes it a valuable tool for understanding and leading digital transformation initiatives. Enroll now to stay ahead in the digital age and to equip yourself with the knowledge necessary to navigate and capitalize on ongoing technological changes.
Enroll Course: https://www.coursera.org/learn/bcg-uva-darden-digital-transformation-pt