Enroll Course: https://www.coursera.org/learn/customer-centric-innovation
The ‘Customer Centric Innovation’ course on Coursera is a comprehensive program designed for professionals and entrepreneurs who wish to hone their skills in developing successful innovations by truly understanding customer needs. The course offers a holistic approach, emphasizing the importance of capturing and utilizing customer feedback to guide the innovation process. Starting with foundational concepts, it explores what constitutes innovation and how to determine its success. A significant portion of the course is dedicated to understanding why some innovations fail, with insights rooted in customer psychology, and strategies to overcome resistance to change.
One of the standout features of this course is its focus on tools and techniques for identifying customer pain points and needs. It critically discusses the limitations of these methods and presents ways to mitigate potential drawbacks. Furthermore, the course provides a clear framework for integrating customer insights into a systematic innovation and new product development process. This strategic approach ensures that participants can develop more efficient, effective, and customer-focused innovations.
I highly recommend this course for product managers, marketers, entrepreneurs, and anyone interested in creating innovations that truly resonate with customers. It combines theory with practical techniques, ensuring participants can apply what they learn directly to real-world scenarios. If you’re looking to develop a customer-centric mindset and improve your innovation success rate, this course is an excellent investment.
Enroll Course: https://www.coursera.org/learn/customer-centric-innovation