Enroll Course: https://www.coursera.org/learn/persuasive-communication-iese
Effective communication is the cornerstone of leadership and professional success. The Coursera course “Persuasive Communication” offers a comprehensive journey from foundational concepts to advanced techniques that enable individuals to influence and motivate their audiences effectively. Spanning five well-structured lectures, this course equips students with essential skills such as building credibility, structuring logical arguments, storytelling, and emotional engagement.
The course begins by emphasizing the importance of communication skills in leadership and introduces key principles to capture and sustain audience attention. It then delves into the art of constructing rational speeches with a focus on logical structuring (Logos), followed by enhancing personal credibility (Ethos). The storytelling module enriches speeches with memorable narratives, making messages more relatable and impactful. Finally, the course explores the power of emotions (Pathos) to drive persuasion and create lasting influence.
What sets this course apart is its practical approach, incorporating case studies and exercises that simulate real-world scenarios, allowing learners to practice and refine their skills. Whether you’re aiming to lead a team, advance your career, or simply become a more effective communicator, this course provides valuable tools and insights.
I highly recommend “Persuasive Communication” for professionals across all fields who seek to elevate their communication game. By mastering these techniques, you’ll be better equipped to inspire confidence, foster understanding, and drive action in any setting.
Enroll Course: https://www.coursera.org/learn/persuasive-communication-iese