Enroll Course: https://www.coursera.org/learn/role-of-advertising
The ‘Advertising and Society’ course on Coursera offers an insightful exploration into the complex relationship between advertising and its societal, cultural, historical, and economic contexts. Designed for students, professionals, and anyone interested in understanding how advertising influences and reflects our world, this course covers a broad spectrum of topics.
From its origins to contemporary practices, the course dives into the history of advertising, examining its evolution from face-to-face sales to digital marketing. It challenges learners to think critically about manipulation, subliminal messaging, and ethics in advertising, providing a balanced perspective backed by contemporary theories of visual communication.
One of the most compelling aspects of this course is its focus on the representation of race, gender, class, and sexuality in advertising. Students analyze how ads perpetuate certain social ideas and stereotypes, gaining a deeper understanding of secondary messaging beyond overt product promotion. The section on how sex sells further uncovers the role of sexuality in shaping consumer culture and societal perceptions.
A highlight is the in-depth look at the creative process behind ads, from strategy development to placement, giving learners a behind-the-scenes view of the advertising industry. Moreover, the course’s discussion on the future of advertising in an era of rapid digital transformation makes it highly relevant for modern marketers and curious minds alike.
I highly recommend ‘Advertising and Society’ to anyone interested in marketing, media studies, or cultural analysis. It equips learners with analytical tools to decode advertisements critically and understand their broader impact. Whether you’re a student, a marketing professional, or simply a curious consumer, this course provides valuable insights into the power dynamics of advertising and its role in shaping our society.
Enroll Course: https://www.coursera.org/learn/role-of-advertising