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In today’s competitive landscape, understanding your market and customers is essential for any business aiming for growth and success. Coursera’s course ‘Investigación de mercado realista y desde 0,’ led by seasoned market research professional Xavi Ramírez, offers an invaluable opportunity for professionals and entrepreneurs to master the art of market research from scratch. This course demystifies the process, making it accessible and practical for all levels.
Xavi Ramírez brings his extensive experience working with startups, accelerators, and established brands to the virtual classroom, sharing techniques, tools, and insights that can dramatically improve decision-making. The course covers key topics such as identifying when to conduct market research, setting achievable objectives, choosing the right sources of information, and understanding the main research techniques. Importantly, it also emphasizes resourceful strategies for those with limited budgets.
What makes this course stand out is its focus on real-world application. Participants learn not only the theory but also how to implement research methods in actual business scenarios. This empowers professionals to identify their target customers accurately, gather objective feedback, and detect new market opportunities—all vital for sustainable growth.
Whether you’re an entrepreneur, marketer, or business student, this course provides a clear, approachable roadmap to understanding and leveraging market research. I highly recommend it to anyone eager to make smarter, data-driven decisions and reduce uncertainty in their business endeavors.
Enroll Course: https://www.udemy.com/course/investigacion-de-mercado-realista-y-desde-0/