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The course titled “阿里巴巴B端成长体系剖析” (Analysis of Alibaba B2B Growth System) offers a comprehensive dive into the strategies and frameworks behind Alibaba’s successful B2B growth model. Led by expert instructor 涂海燕, who has played a pivotal role in establishing Alibaba’s merchant segmentation and operational pathways, this course provides invaluable insights for professionals aiming to understand or implement effective growth systems. The curriculum is thoughtfully divided into two main segments: firstly, an explanation of what a B-end growth system entails; secondly, a detailed case study of Alibaba’s China site, 1688, illustrating how to build a complete merchant growth framework. The course’s methodology emphasizes a logical progression from theory to practical application, encouraging learners to grasp core principles before validating them through real-world cases.
What makes this course stand out is its focus on constructing a multi-layered user hierarchy, designing merchant benefits systems, and cultivating growth pathways—skills essential for anyone involved in B2B platform management or merchant operations. The instructor’s expertise and the course’s collaboration with 三节课 ensure high-quality content that is both academically rigorous and practically relevant.
Whether you’re a business owner, a product manager, or a growth strategist, this course equips you with a systematic approach to merchant growth and engagement. By the end of the program, participants will have a clear understanding of the three key elements of a growth system, the methodology to build a merchant hierarchy, and strategies for implementing effective benefits and cultivation systems.
In conclusion, I highly recommend this course to anyone interested in B2B platform growth strategies, especially those looking to learn from Alibaba’s proven models. The lessons are applicable across various industries and can significantly enhance your approach to merchant development and customer lifecycle management.
Enroll Course: https://www.udemy.com/course/b-oymrzd/