Enroll Course: https://www.udemy.com/course/data-science-for-marketing-analytics/
The ‘Data Science for Marketing Analytics’ course on Udemy is an in-depth program designed for those eager to harness the power of data science in marketing. Led by a team of experienced instructors, including Dr. Tommy Blanchard and Pranshu Bhatnagar, this course covers the entire spectrum of data analytics, from raw data manipulation to advanced predictive modeling. It starts with practical Python skills, teaching you how to use libraries like pandas and Matplotlib to read, manipulate, and visualize data with both categorical and continuous variables.
One of the standout features of this course is its focus on segmentation techniques. You will learn how to segment populations and evaluate different clustering methods, enabling you to identify meaningful customer groups. The course then progresses to predictive modeling, where you’ll build linear regression models to estimate customer lifetime value and apply classification algorithms to predict customer choices.
The course also emphasizes real-world applications, such as creating marketing dashboards and developing churn prediction models. With hands-on projects and clear explanations, it equips you with the skills needed to develop actionable insights and interactive reports.
I highly recommend this course for marketing professionals, data analysts, and aspiring data scientists who want to leverage data science to drive marketing strategies. The instructors’ extensive industry experience and clear teaching style make complex topics accessible. By the end of this course, you’ll be well-prepared to build your own marketing analytics solutions and contribute to data-driven decision making in your organization.
Enroll Course: https://www.udemy.com/course/data-science-for-marketing-analytics/