Enroll Course: https://www.udemy.com/course/analitica-de-mercadeo-con-python/
If you’re looking to elevate your marketing skills with data-driven insights, then look no further than the course ‘Machine Learning Aplicada a Marketing Analytics con Python’ on Udemy. This course, taught by the esteemed Carlos Martínez, is a comprehensive journey into the world of machine learning tailored specifically for marketing analytics.
The course has evolved significantly, doubling its content and depth from its predecessor, ‘Marketing Analytics con Python.’ Carlos, who holds a Master’s in Finance, an MBA from INCAE, and a Ph.D. in Management, brings a wealth of knowledge and experience to the table. His research has been presented at prestigious institutions, and he is a co-author of over 25 teaching cases, some of which are included in case libraries at renowned universities like Harvard and Michigan.
What makes this course stand out is its practical approach to learning through real-world applications. The ‘learning-by-doing’ method allows students to engage with actual datasets from industries such as telecommunications and banking, which enhances the learning experience. You will start with the basics of Python, covering essential libraries such as pandas, numpy, and matplotlib, before diving into more advanced concepts.
The course covers a variety of techniques, including:
– Client segmentation using K-Means and PCA
– Predictive modeling with logistic regression
– Decision trees, random forests, and gradient boosting for lead conversion analysis
– Advanced neural network techniques using TensorFlow
Additionally, the course now includes challenging assignments that integrate the assistance of ChatGPT, which adds an innovative layer to the learning process. This is perfect for both students and marketing professionals who want to gain practical skills in data science, as well as those with a background in statistics and programming looking to apply data science in marketing.
No prerequisites are required, making it accessible for anyone interested in learning Python and machine learning for marketing applications. If you’re ready to jump into this exciting field, I highly recommend enrolling in ‘Machine Learning Aplicada a Marketing Analytics con Python.’ Join Carlos in this educational adventure and take your marketing analytics skills to the next level!
So what are you waiting for? Explore the updated course and embark on your journey into the realm of machine learning in marketing analytics. See you in the first class!
Enroll Course: https://www.udemy.com/course/analitica-de-mercadeo-con-python/