Enroll Course: https://www.coursera.org/learn/analysis-business-problem-iese
In the dynamic world of business, the ability to make sound decisions is paramount. Coursera’s ‘Analysis of Business Problems’ course, the capstone of a specialization I recently completed, offers a practical and insightful approach to tackling complex business dilemmas. Through the lens of a real-world case study involving GAS GAS, an off-road motorcycle manufacturer, this course equips learners with a robust six-step methodology for analyzing and resolving business challenges.
The course begins by introducing IESE’s proven ABP (Analysis of Business Problems) methodology. This structured approach is invaluable for managers, helping them navigate the inherent complexity of business decisions that often intertwine financial, technical, and human elements. The course emphasizes that there’s rarely a single ‘correct’ solution, but rather a process for making informed choices and mitigating risks.
Each subsequent week delves into specific functional areas, applying the ABP framework to the GAS GAS scenario. Week 2 focuses on the marketing implications of GAS GAS’s potential partnership with KTM. It prompts learners to consider the impact on consumers, branding, pricing, and distribution channels, urging them to weigh the risks against long-term benefits. This section effectively reinforces concepts from marketing courses, pushing you to advise the CEO on crucial marketing considerations.
Week 3 shifts to the financial perspective. By examining GAS GAS’s history and current financial standing, the course illustrates how concepts like Need of Funds for Operations (NFO), Working Capital (WC), and sustainable growth influence strategic decisions. This module is particularly strong in demonstrating the tangible financial outcomes of business choices.
Finally, Week 4 addresses the organizational behavior aspect. It highlights how any decision, especially one involving a significant partnership, impacts the people within the organization. Learners are encouraged to assess the effectiveness of the decision-making team and consider the broader employee implications, underscoring the human element that is often critical to successful implementation.
Overall, ‘Analysis of Business Problems’ is an excellent course for anyone looking to sharpen their decision-making skills. The case-study approach makes the learning highly relevant and engaging, and the six-step ABP methodology provides a clear roadmap for dissecting and solving intricate business problems. I highly recommend this course to aspiring managers, business students, and seasoned professionals alike who want to build confidence in their strategic choices.
Enroll Course: https://www.coursera.org/learn/analysis-business-problem-iese