Enroll Course: https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital
In the ever-evolving landscape of online business, effectively attracting and engaging customers is paramount. The Coursera course, “Atrair e engajar clientes com marketing digital” (Attract and Engage Customers with Digital Marketing), offered as part of the Google Digital Marketing & E-commerce Certificate, provides a practical and comprehensive approach to achieving this. This course is the second in a series of seven, and it truly dives deep into the core strategies that drive online success.
The course begins by reinforcing the crucial concept of the marketing funnel, breaking down its stages: awareness, consideration, conversion, and loyalty. It doesn’t just explain these stages; it teaches you actionable strategies to guide potential customers through each one, transforming them into paying and repeat clients. A significant emphasis is placed on understanding customer personas, helping you to empathize with consumer goals, identify pain points, and recognize their preferred online platforms. This foundational knowledge is key to creating targeted and effective campaigns.
From there, the course delves into the nitty-gritty of Search Engine Optimization (SEO). You’ll get a clear explanation of how Google’s search engine works and the factors that influence website ranking. Crucially, you’ll learn the art of keyword research, a fundamental skill for any digital marketer. The practical application of SEO is then explored, covering content optimization, image optimization, and link-building strategies. The course also guides you on how to help search engines better understand your content, create compelling website titles, and implement structured data markup to improve visibility for both users and search engines. Furthermore, you’ll gain insights into utilizing SEO tools to analyze search performance and user behavior, empowering you to make data-driven decisions.
Finally, the course tackles Search Engine Marketing (SEM) and Display Advertising. You’ll discover the opportunities within search engine advertising, commonly known as Google Ads and SEM. Best practices for crafting effective search ads and display ads are thoroughly covered. By the end of this module, you’ll be equipped to implement and optimize display ad campaigns, a powerful tool for reaching a wider audience and increasing brand visibility. The hands-on approach and clear explanations make complex topics accessible, ensuring you can immediately apply what you’ve learned to real-world marketing scenarios.
Enroll Course: https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital