Enroll Course: https://www.coursera.org/learn/marketing-sales-english
In today’s globalized marketplace, effective communication is paramount, especially in the dynamic fields of marketing and sales. If you’re looking to hone your English skills to persuade, present, and connect with clients and colleagues worldwide, then Coursera’s ‘Business English: Marketing and Sales’ course is an absolute must-take.
This course brilliantly tackles the challenges of expressing ideas persuasively in English, offering a practical and engaging learning experience. Through relatable scenarios featuring authentic characters navigating real-world marketing and sales situations, you’ll pick up essential vocabulary and communication strategies. The course is structured logically, guiding you through the entire product lifecycle from conception to closing the deal.
The syllabus is comprehensive and incredibly useful. It kicks off with ‘Product,’ focusing on effective brainstorming, group dynamics, and respectfully voicing opinions – crucial for any product launch. ‘Product Perception’ delves into creating and interpreting surveys, graphs, and charts, emphasizing clarity and accuracy in presentations. ‘Promotion’ explores the art of impactful design, concise language, and making marketing memorable. A standout module is ‘Persuasive Techniques,’ introducing Dr. Robert Cialdini’s six principles of persuasion for ethical customer engagement. Finally, ‘Pitch’ equips you with the confidence and tools for various presentation styles, from formal pitches to impromptu speeches and sales scripts. The course concludes with a thorough ‘Review’ to solidify your learning.
What makes this course particularly effective is its blend of theoretical knowledge and practical application. The use of video examples, like the ‘The Challenge’ sketches, makes complex concepts easy to grasp and remember. You’ll not only learn the ‘what’ but also the ‘how’ and ‘why’ behind successful marketing and sales communication.
Whether you’re a seasoned professional looking to refine your skills or new to the industry, this course provides invaluable insights and actionable techniques. It’s designed to build your confidence and enhance your ability to communicate persuasively in English, making you a more effective and successful professional.
I highly recommend ‘Business English: Marketing and Sales’ on Coursera for anyone aiming to excel in marketing and sales. It’s a well-structured, engaging, and highly relevant course that delivers tangible results.
Enroll Course: https://www.coursera.org/learn/marketing-sales-english