Enroll Course: https://www.coursera.org/learn/infonomics-1
In today’s data-driven world, information is no longer just a byproduct of business operations; it’s a powerful asset that can drive significant economic growth. However, many organizations fail to fully leverage their information, often underappreciating its potential. This is where Coursera’s “Infonomics I: Business Information Economics and Data Monetization” course shines.
This non-technical course is the first in a two-part series and serves as an excellent introduction to the concept of treating information as a tangible business asset. The syllabus is thoughtfully structured to guide learners from the fundamental definition of Infonomics to practical applications of data monetization.
The course begins with a thorough **Course Orientation**, ensuring you’re comfortable with the learning environment and any necessary technical skills. Module 1, “What is Information?”, clearly distinguishes between Information Technology, Information Economics, and Infonomics, laying a solid conceptual foundation.
Module 2, “The Economics of Information,” delves into why information should be viewed as an asset, exploring its unique properties that differentiate it from physical assets like oil. This module is crucial for shifting your perspective on data.
What truly sets this course apart is Module 3, “Methods for Monetizing Information.” It’s packed with real-world case studies, from Walmart’s search optimization to DBS Bank’s data solutions. These examples vividly illustrate how various organizations have successfully generated revenue and improved performance by effectively monetizing their information assets.
Finally, Module 4, “Applied Analytics,” introduces the essential “Vs” of big data (Volume, Velocity, and Variety) and how they impact analytical approaches. You’ll learn how to extract actionable insights, recommendations, and prescriptions that directly translate into economic value.
**Recommendation:** “Infonomics I” is highly recommended for business leaders, strategists, marketers, and anyone looking to understand how to unlock the economic potential of their organization’s data. It provides a clear, actionable framework for viewing and utilizing information as a strategic asset. If you’re looking to gain a competitive edge in the Information Age, this course is an invaluable starting point.
Enroll Course: https://www.coursera.org/learn/infonomics-1