Enroll Course: https://www.coursera.org/learn/iniciar-o-processo-de-design-de-ux
The Coursera course, “Iniciar o processo de design de UX: criar empatia, definir e idealizar” (Initiating the UX Design Process: Creating Empathy, Defining, and Ideating), is an essential second step in a certification program designed to equip you with the skills needed for entry-level User Experience (UX) design roles. This course dives deep into the foundational phases of the design process, allowing you to build a tangible project for your portfolio.
The course begins by emphasizing the critical role of research in UX design. You’ll learn how to place the user at the heart of your work, exploring the advantages and disadvantages of various UX research methods and crucially, how to identify and mitigate biases in your research. This foundational knowledge sets the stage for truly understanding your users.
The core of the course focuses on developing empathy. You’ll embark on a practical journey to create a mobile app as your portfolio project. Through hands-on activities like user interviews, you’ll craft empathy maps and personas, gaining a deep understanding of user perspectives and pain points. This section is vital for building a user-centered design approach.
Building on this empathy, the course guides you through creating user stories and journey maps. It also highlights the importance of accessibility, ensuring your designs cater to a diverse user base. This holistic approach ensures that your understanding of the user extends beyond their immediate needs.
The transition from empathy to definition is clearly laid out. You’ll learn to translate your user research into actionable insights, culminating in the creation of problem statements, hypothesis statements, and value propositions. Understanding how psychology and human factors influence design is also a key takeaway from this module.
Finally, the course moves into the ideation phase. Armed with your newfound understanding of users and their problems, you’ll brainstorm solutions. Practical exercises like competitive audits and “How Might We” questions, along with the popular Crazy Eights activity, will help you generate a wealth of creative design ideas.
Overall, “Iniciar o processo de design de UX: criar empatia, definir e idealizar” is a highly recommended course for anyone looking to break into UX design. It provides a structured, practical, and insightful approach to the crucial initial stages of the design thinking process, setting a strong foundation for future UX projects and career aspirations.
Enroll Course: https://www.coursera.org/learn/iniciar-o-processo-de-design-de-ux