Enroll Course: https://www.coursera.org/learn/uva-darden-business-society
In today’s rapidly evolving world, the traditional view of business solely focused on profit maximization is increasingly being challenged. Coursera’s ‘New Models of Business in Society,’ developed at the esteemed Darden School of Business at the University of Virginia and taught by top-ranked faculty, offers a compelling exploration of this shift. This course delves into the emergence of a new narrative for business, one that firmly situates it within a broader societal framework.
The course begins by dissecting the ‘dominant story’ of business and critically examining its inherent flaws, particularly in light of events like the global financial crisis. It then charts the rise of a new, more inclusive narrative. The second module thoughtfully explores the histories and contemporary challenges of corporate philanthropy and corporate social responsibility (CSR), also addressing the critical environmental crisis that businesses must navigate.
A significant portion of the course is dedicated to the stakeholder approach, emphasizing how businesses can create tangible value not just for shareholders, but for customers, suppliers, employees, communities, and society at large. This module provides a robust understanding of what it truly means to operate with a stakeholder-centric mindset.
Finally, the course culminates in an inspiring section on ‘Becoming a Stakeholder Entrepreneur.’ Through specific, real-world examples, learners are guided on how to embody this new model of business. The course concludes with a practical outlook on potential next steps for those inspired to become stakeholder entrepreneurs.
Overall, ‘New Models of Business in Society’ is a highly recommended course for anyone interested in the future of business. It provides a crucial framework for understanding how companies can thrive by integrating social and environmental considerations into their core strategies. The faculty’s expertise and the course’s structured approach make complex concepts accessible and actionable. If you’re looking to understand how businesses can be a force for good while remaining profitable, this course is an excellent starting point.
Enroll Course: https://www.coursera.org/learn/uva-darden-business-society