Enroll Course: https://www.coursera.org/learn/strategic-management
In today’s rapidly evolving business landscape, the traditional playbooks for success are no longer sufficient. Companies like Apple, Google, and Microsoft have demonstrated that value and competitive advantage can stem as much from consumer perception and ‘coolness’ as from tangible assets or economies of scale. Coursera’s ‘Strategic Management’ course, the first in a three-part series, dives headfirst into this dynamic shift, preparing learners to think strategically in the 21st century.
The course begins with a foundational exploration of ‘What is strategy? And why do we care about it?’. This module effectively breaks down the concept of strategy, providing real-world examples and helping participants distinguish between strategy as ‘position’ and strategy as ‘capability’ – a crucial distinction in understanding modern business dynamics.
Following this, ‘The Evolution of Strategy…Past Progress, Past Mistakes’ offers a critical look at the history of strategic planning and consulting. It highlights how many past approaches, once lauded, have fallen by the wayside, often due to a failure to adapt. This section serves as a powerful reminder of the ‘March of Folly,’ urging learners to learn from historical missteps and avoid repeating them.
The course then tackles the ‘Changing World, Changing Strategies.’ It meticulously details how globalization and technological advancements have reshaped the competitive landscape. Learners gain insight into how companies must now contend with global rivals offering cost advantages and how the digital revolution continues to transform strategic imperatives.
Finally, the ‘Capstone Project Intro — Strategy in a 21st Century Creative Company’ presents a compelling case study. Participants are tasked with advising a design firm facing a dilemma between artistic integrity and client demands, mirroring the real-world challenges of balancing innovation with commercial success. This project encourages critical thinking and the application of learned concepts to a practical business scenario.
Overall, Coursera’s ‘Strategic Management’ course is a highly recommended resource for anyone looking to understand and implement effective strategies in the modern business world. It offers a fresh, relevant perspective that moves beyond outdated models, equipping learners with the critical thinking skills needed to thrive in today’s complex and ever-changing market.
Enroll Course: https://www.coursera.org/learn/strategic-management