Enroll Course: https://www.coursera.org/learn/the-business-of-product-management-one
In the fast-paced world of technology and business, effective product management is the linchpin of success. I recently had the opportunity to enroll in Coursera’s ‘The Business of Product Management I,’ and I can confidently say it’s an invaluable resource for anyone looking to excel in this dynamic field. This course doesn’t just offer theoretical knowledge; it immerses you in the practical realities of product management through real-world case studies from industry giants like Amazon, Google, Tesla, and Dropbox, to name just a few.
The curriculum, designed and delivered by leading product managers, including Nancy Wang (Head of Data Protection Services at Amazon Web Services) and Wayne Duso, is structured to build a strong foundation. The syllabus is thoughtfully organized around core principles that define exceptional product leadership.
One of the standout modules is ‘Insist on the Highest Standards as a Product Manager.’ This section, presented in collaboration with Advancing Women in Tech and AWS, sets a tone of excellence from the outset. It emphasizes a commitment to raising the bar in product management practices.
Another crucial area covered is ‘Customer Obsession.’ The course brilliantly deconstructs the often-overused term ‘customer’ by teaching you how to systematically delight your users. It moves beyond superficial understanding to practical application, ensuring you can truly earn and maintain customer trust.
The module on ‘Ownership’ is equally impactful. It delves into the importance of long-term thinking, introducing essential tools like the Product Requirements Document (PRD) and the Press Release/Frequently Asked Questions (PRFAQ) document. Learning to draft and critique these documents provides tangible skills that are immediately applicable.
Finally, ‘Think Big as a Product Manager’ addresses the critical skill of visionary leadership. The course equips you with the ability to communicate a bold direction, inspiring stakeholders, investors, and customers alike. It encourages a mindset of innovation and proactive problem-solving.
Overall, ‘The Business of Product Management I’ is a comprehensive and engaging course that offers practical insights and actionable strategies. Whether you’re an aspiring product manager or looking to refine your existing skills, this Coursera offering is a highly recommended investment in your professional development.
Enroll Course: https://www.coursera.org/learn/the-business-of-product-management-one