Enroll Course: https://www.coursera.org/learn/advanced-competitive-strategy-zh
Coursera continues to expand its offerings with valuable courses, and the Chinese version of ‘Advanced Competitive Strategy’ (高阶竞争策略) is a prime example. Building upon the foundational ‘Competitive Strategy’ course, this advanced program dives deeper into critical business concepts, enriched with practical case studies and increased opportunities for student interaction.
This course is designed for those looking to elevate their understanding of how businesses build and maintain customer loyalty through strategies like increasing switching costs and customer lock-in. It explores how companies can optimize revenue by leveraging price discrimination and product differentiation. A significant portion of the course is dedicated to navigating the complexities of competition policy and antitrust regulations in major markets like the EU and the US, offering insights into acceptable business practices.
The curriculum also delves into the strategic utilization of network effects and economies of scale to boost returns. It further reinforces knowledge on network effects, discussing tailored strategies specifically for network markets. Moreover, the course provides a comprehensive analysis of mergers and acquisitions, alongside alternative strategies for organic company growth.
**Key Modules and Takeaways:**
* **Maintaining your Customer Base:** Learn analytical methods to understand customer churn and retention strategies, including how to counteract competitor tactics.
* **Determine your Prices Wisely:** Explore price discrimination as a strategic tool for revenue enhancement and its alignment with product design.
* **Keep Your Business Clean:** Understand the importance of adhering to competition laws and how regulatory bodies interact with businesses of different sizes.
* **Increase your Returns:** Grasp the concepts of network effects and firm boundaries and their impact on strategic decision-making.
* **Strategies in Network Markets:** Analyze competition dynamics, adoption rates, and the critical advantages of achieving critical mass in network-based industries.
* **Achieve Growth with the Help of Partners:** Understand the mechanics, trends, and success factors of mergers and acquisitions.
* **Grow Organically:** Discover what organic growth entails, including strategies for customer retention, product line expansion, and market diversification.
Overall, ‘Advanced Competitive Strategy’ is a robust course that equips learners with sophisticated tools to analyze and shape competitive landscapes. The inclusion of real-world examples and the focus on practical application make it highly recommendable for business professionals, strategists, and anyone interested in the intricacies of modern business competition. The Chinese translation ensures accessibility for a wider audience seeking to master these advanced strategic concepts.
Enroll Course: https://www.coursera.org/learn/advanced-competitive-strategy-zh