Enroll Course: https://www.coursera.org/learn/customer-experience-and-value-creation
In today’s fiercely competitive markets, understanding and enhancing customer experience (CX) and value creation has become paramount for organizational success and longevity. Companies are increasingly striving to build a competitive edge by delivering greater value to their customers and crafting memorable experiences throughout their product journey.
This introductory course, ‘Customer Experience and Value Creation’ (تجربة العملاء وخلق القيمة) on Coursera, offers a foundational yet comprehensive overview of these critical concepts. It delves into the essential elements that businesses need to grasp to excel in customer-centric strategies.
The syllabus highlights key learning objectives, including identifying factors that increase value, understanding customer lifetime cost and value, grasping the importance of collaborative efforts and resource pooling, and comprehending the holistic customer experience. This course is ideal for anyone looking to gain a solid understanding of how to differentiate their offerings through superior customer engagement and value delivery. It provides a clear roadmap for creating a sustainable competitive advantage by focusing on what truly matters to the customer.
Enroll Course: https://www.coursera.org/learn/customer-experience-and-value-creation