Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox-ua
In the ever-evolving landscape of digital marketing, email marketing remains a cornerstone, a tried-and-true method for connecting with audiences. Coursera’s “Unconventional Solutions in Email Marketing” (Нестандартні рішення в маркетингу електронною поштою), part of the Google Digital Marketing & E-commerce Professional Certificate program, dives deep into making this channel not just effective, but exceptional.
This course is a comprehensive guide, starting with the fundamentals. You’ll grasp the core concepts of email marketing, understand its advantages, and learn how to align it with overarching business objectives. The syllabus emphasizes strategic goal setting using PESTLE and SWOT analyses, and the SMART technique, ensuring your email campaigns are built on a solid foundation. The initial modules cover essential email marketing methodologies, providing actionable insights.
The course then progresses to the diverse types of marketing emails. From welcome and engagement emails to newsletters and promotional campaigns, you’ll learn how to craft content that resonates and drives action. A significant portion is dedicated to retention emails, crucial for building lasting customer relationships. The practical advice extends to creating effective email templates, compelling subject lines, and engaging preview text.
“Unconventional Solutions in Email Marketing” doesn’t shy away from the tools that power successful campaigns. It introduces you to essential platforms like HubSpot and Mailchimp, guiding you through segmentation and list management. Crucially, it also equips you with the knowledge to handle crises and rectify errors, a vital skill in real-time marketing.
Data analysis is another key pillar. The course meticulously details critical metrics such as open rates, click-through rates, unsubscribe rates, complaint rates, conversion rates, and bounce rates. You’ll learn not only how to measure and track campaign performance but also how to interpret this data to present impactful reports to stakeholders.
The capstone of the course is the opportunity to build and manage your own simulated email marketing campaign. This hands-on experience involves defining SMART goals, segmenting target audiences, creating a series of emails, and ultimately analyzing and presenting the results. It’s a practical application of everything learned, ensuring you leave with tangible skills.
Overall, “Unconventional Solutions in Email Marketing” is an excellent course for anyone looking to elevate their email marketing game. Whether you’re a beginner or seeking to refine your strategies, this course offers practical, data-driven insights and the tools necessary to create impactful and successful email campaigns. Highly recommended for marketers, business owners, and students of digital marketing.
Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox-ua