Enroll Course: https://www.coursera.org/learn/alta-direccion
In the fast-paced world of business, understanding the core functions and priorities of high-level management is crucial for aspiring leaders and seasoned professionals alike. Coursera’s course, ‘¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección’ (What Do Good Managers Do? Priorities of Senior Management), offers a compelling deep dive into the reality of executive work. This course aims to go beyond the day-to-day operational grind, which often consumes up to 90% of an executive’s time, and illuminate the strategic thinking that truly drives organizational success.
The syllabus is thoughtfully structured, beginning with an introduction to the art of directing and drawing from both classic literature and extensive interviews with over 200 senior executives. Session 1 sets a strong conceptual foundation.
Session 2, ‘Crear un futuro y compartirlo’ (Creating a Future and Sharing It), emphasizes the paramount importance of strategic foresight. It delves into understanding the business deeply, anticipating customer needs, and monitoring the competitive landscape to define a clear, shared organizational strategy. This session is vital for anyone looking to shape the future direction of their company.
Following this, Session 3, ‘Adecuar constantemente el Modelo de Negocio’ (Constantly Adapting the Business Model), highlights the executive’s role in shaping and renewing business models. In an era of rapid technological advancement and market shifts, the ability to adapt through differentiation, innovation, and internationalization is key to seizing opportunities and mitigating threats.
Session 4, ‘Las Personas como centro de la organización’ (People at the Center of the Organization), shifts the focus to the human element. It underscores that realizing future opportunities and implementing business models relies on cultivating talent, managing teams effectively, and fostering a culture of learning and risk-taking. This session is a powerful reminder that people are the engine of any successful organization.
‘Integrar con una Estrategia Institucional’ (Integrating with an Institutional Strategy) in Session 5 argues that businesses are more than just profit-generating entities; they are institutions where individuals grow. Senior management’s role in defining organizational principles, values, and purpose provides meaning and direction for everyone involved.
Finally, Session 6, ‘A Modo de Resumen’ (In Summary), brings everything together. It revisits the integration of all previously discussed priorities, emphasizing the consistency and coherence of the overall management model. The session also explores the personal characteristics of effective leaders and offers guidance on developing a personal leadership style that aligns with oneself and the organization.
Overall, ‘¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección’ is a highly recommended course for anyone aspiring to or currently in a senior management role. It provides a comprehensive framework for understanding and executing the multifaceted responsibilities of high-level leadership, moving beyond operational tasks to strategic vision and human capital development. It’s an investment in becoming a more effective and impactful leader.
Enroll Course: https://www.coursera.org/learn/alta-direccion