Enroll Course: https://www.coursera.org/learn/planificacion-marketing-digital-first-course-1
In today’s rapidly evolving business environment, a robust digital strategy is no longer a luxury but a necessity. For entrepreneurs, SMEs, and commercial executives, staying ahead means understanding how to adapt and thrive amidst change. The Coursera course ‘¿Qué hacer con tu estrategia digital en tiempos de cambio?’ (What to do with your digital strategy in times of change?) offers a comprehensive guide to achieving just that.
This course is specifically designed for those who need to grasp the fundamentals and core strategies of digital marketing, particularly when facing challenging situations like launching a new venture or overcoming a crisis. The curriculum is structured into four distinct phases, each building upon the last to create a holistic approach to digital strategy.
**Phase 1: People (Fase anterior – Personas)**
The course begins by emphasizing the critical importance of identifying your target market. It delves into crafting messages that resonate with your audience, fostering lasting connections, and ultimately aligning with your business objectives. This foundational step ensures your efforts are directed towards the right people with the right message.
**Phase 2: Strategy (Fase durante – Estrategia)**
Moving into the ‘during’ phase, the course focuses on practical tools and strategies for effective lead generation through digital channels. It explores how to build meaningful customer relationships and, crucially, how to convert these digital interactions into sales. This phase equips learners with actionable techniques to drive conversions.
**Phase 3: Execution (Fase posterior – Ejecución)**
The ‘after’ phase, or execution, centers on building customer loyalty and creating an exceptional customer experience. The goal here is to cultivate a ‘loyalty generation machine’ where customers actively seek you out. This involves understanding customer-centricity, quantifying customer value, and leveraging technological and digital elements to foster lasting loyalty.
**Phase 4: Economics (Fase económica – Flujo de efectivo)**
The final phase tackles the economic aspect of your digital strategy. It covers essential elements like Search Engine Optimization (SEO) and digital advertising to maximize financial returns. Furthermore, it highlights the significance of online analytics in refining and optimizing your overall digital strategy. Understanding these metrics is key to sustainable growth.
**Recommendation:**
‘¿Qué hacer con tu estrategia digital en tiempos de cambio?’ is an excellent resource for anyone looking to strengthen their digital presence and navigate the complexities of the modern business world. Its clear structure, practical advice, and focus on adaptability make it a highly recommended course for small to medium-sized business owners and marketing professionals seeking to drive growth and resilience.
Enroll Course: https://www.coursera.org/learn/planificacion-marketing-digital-first-course-1