Enroll Course: https://www.coursera.org/learn/como-persuadir
In today’s world, the ability to persuade is an invaluable skill, whether you’re aiming to influence a business decision, craft a compelling presentation, or simply articulate your ideas more effectively. Coursera’s course, ‘¿Cómo persuadir? Jugando con palabras, imágenes y números’ (How to Persuade? Playing with Words, Images, and Numbers), offers a comprehensive exploration of the mechanisms behind successful persuasion.
This course is designed for anyone interested in the art of argumentation in the 21st century. It delves into the fundamental principles of persuasive communication and critical thinking, demonstrating how these can be applied across various formats: words, images, and numbers.
The syllabus is thoughtfully structured to build a strong foundation. It begins with a welcoming module that introduces the three core pillars of argumentation: words, images, and numbers, and sets the stage for improving persuasive abilities in each area. The subsequent module, ‘Las palabras, las imágenes y los números en la argumentación,’ provides an initiation into what it means to argue effectively, offering a clear understanding of the basic argumentative mechanisms prevalent today.
‘Jugando con palabras’ (Playing with Words) is a deep dive into the logical and argumentative techniques of verbal persuasion. It draws from the history of rhetoric, exploring argument typologies, common fallacies, and the principles of dialectics. This section is crucial for understanding how language itself can be used to build a strong case.
Following this, ‘Jugando con imágenes’ (Playing with Images) focuses on the power of visual persuasion. It highlights how images can enhance the presentation of an argument, but also cautions against their potential to mislead. Practical recommendations are provided to boost the argumentative strength of images, particularly in contexts like PowerPoint presentations.
Finally, ‘Jugando con números’ (Playing with Numbers) equips learners with greater knowledge of the psychological and argumentative mechanisms at play in numerical environments. Understanding how data and statistics are presented and interpreted is key to both using them persuasively and critically evaluating their use by others.
Overall, ‘¿Cómo persuadir? Jugando con palabras, imágenes y números’ is a highly recommended course for anyone looking to enhance their persuasive capabilities. It offers a balanced and practical approach, covering essential aspects of modern argumentation in an accessible and engaging manner. Whether you’re a student, professional, or simply someone who wants to communicate more effectively, this course provides the tools and insights you need to succeed.
Enroll Course: https://www.coursera.org/learn/como-persuadir