Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox
In the ever-evolving landscape of digital marketing, email remains a cornerstone for businesses seeking to connect with their audience. As the fourth course in Google’s comprehensive Digital Marketing & E-commerce Certificate on Coursera, “Think Outside the Inbox: Email Marketing” offers a deep dive into this essential channel.
This course demystifies the process of executing a successful email marketing campaign. It begins by laying a strong foundation, explaining what email marketing is, how it functions, and its crucial role in achieving business objectives. You’ll learn to leverage frameworks like PESTLE and SWOT to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, ensuring your campaigns are strategic and results-oriented. Best practices for email marketing are thoroughly covered, providing actionable insights.
The syllabus then delves into the various types of marketing emails. From acquisition and welcome emails designed to attract new subscribers, to newsletters and promotional emails aimed at engaging your audience, and retention emails focused on keeping existing customers hooked, the course covers it all. A significant portion is dedicated to the art of crafting compelling email copy, writing effective subject lines, and creating enticing preview text that drives opens.
Practical application is a key focus, with a module dedicated to useful tools for email marketing. You’ll gain proficiency in creating and segmenting email lists, a critical step for targeted campaigns. The course introduces popular platforms like HubSpot and Mailchimp, explaining their functionalities. Furthermore, it addresses the important aspect of crisis management and how to rectify errors in email marketing.
Crucially, “Think Outside the Inbox” equips you with the skills to collect and analyze email campaign data. You’ll understand key metrics such as open rate, click-through rate, unsubscribe rate, and conversion rate. Learning to measure, track, and analyze campaign performance is vital, and the course culminates in teaching you how to present these results effectively to stakeholders through a comprehensive report.
Perhaps the most rewarding aspect of this course is the opportunity to “Run your own email marketing campaign.” Through a simulated scenario with a fictional business, you’ll apply all the learned strategies, tools, and techniques. From setting campaign goals and segmenting lists to executing an email series and analyzing the final results, this hands-on project solidifies your understanding and builds practical experience.
For anyone looking to harness the power of email marketing, whether you’re a beginner or looking to refine your skills, “Think Outside the Inbox: Email Marketing” on Coursera is an invaluable resource. It’s a well-structured, practical, and comprehensive course that will undoubtedly enhance your digital marketing toolkit.
Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox