Enroll Course: https://www.coursera.org/learn/communicate-with-impact-fr
In today’s professional landscape, simply having a brilliant idea or an ambitious vision for your organization isn’t enough. The true challenge lies in effectively communicating that vision to inspire and persuade your colleagues. This is where the Coursera course, “Storytelling et influence : Communiquer pour convaincre” (Storytelling and Influence: Communicating to Convince), shines.
This course delves deep into the art of persuasion, moving beyond traditional, rational models that often fall short in capturing the complexity of influence. It’s structured to equip learners with practical skills through a blend of video lectures, quizzes, discussion prompts, and evaluations.
The syllabus is meticulously crafted, guiding participants through a comprehensive journey:
**Week 1: The Necessary Art of Persuasion: Understanding What Matters to Your Audience** lays the groundwork by emphasizing the crucial role of audience understanding. You’ll explore foundational theories of persuasive communication, including information processing models, motivation levers, and decision-making processes.
**Week 2: Telling Your Story: Developing a Dramatic Narrative** focuses on the power of narrative. This module teaches you how to craft compelling content, structure a dramatic arc, infuse stories with emotion, and use metaphors to create lasting impact.
**Week 3: Connecting with People: Developing Authenticity and Building Rapport** highlights the importance of trust and connection. You’ll learn techniques for authentic communication, building rapport quickly, and leveraging verbal and non-verbal cues, including mirroring and matching.
**Week 4: Practicing: Creating Impressions and Having Influential Conversations** addresses the dynamics of group interactions. This section provides strategies for leading effective meetings, avoiding groupthink, making better decisions, and mastering impression management.
**Week 5: Painful Truth: Dealing with Objections and Overcoming Resistance** tackles the inevitable challenges of difficult conversations. You’ll learn how to prepare for stressful discussions, understand the nature of objections, and effectively counter resistance to defend your proposals.
**Week 6: Winning Hearts and Minds: Presenting a Brilliant Idea** culminates the course by focusing on the final presentation of your ideas.
Overall, “Storytelling et influence : Communiquer pour convaincre” is an exceptional course for anyone looking to enhance their leadership and communication skills. It provides actionable strategies and a robust framework for persuasive communication that can be applied immediately in any professional setting. I highly recommend this course for its practical insights and its ability to transform how you connect and influence others.
Enroll Course: https://www.coursera.org/learn/communicate-with-impact-fr