Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b
In today’s competitive business landscape, understanding the nuances of Business-to-Business (B2B) marketing and sales is crucial for growth. I recently completed Coursera’s “Marketing e vendas B2B: Fechando novos negócios” (B2B Marketing and Sales: Closing New Business), and it has been an incredibly insightful experience. This course provides a comprehensive introduction to the strategies and techniques that drive success in the B2B sector.
What sets this course apart is its practical approach, featuring insights from professionals at leading Brazilian startups like Lean Survey, looqbox, and Colaboradores. This real-world perspective adds immense value, moving beyond theoretical concepts to actionable advice.
The curriculum is thoughtfully structured, covering essential topics from the fundamental principles of marketing and the interplay between marketing and sales, to understanding your customer, lead generation, conversion stages, and modern sales approaches like Inbound and Outbound.
The syllabus is divided into four key modules:
**Module 1: Introduction + Clients:** This module lays the groundwork, defining marketing, exploring the 4 P’s, differentiating B2B from B2C marketing, and introducing Inbound and Outbound strategies. The inclusion of experts like Stella Wilderom (BunnyCo) and Fernando Salaroli (Lean Survey) makes these foundational concepts come alive.
**Module 2: Leads and Flow:** Here, the focus shifts to lead generation and management. You’ll learn how to increase lead volume, identify effective B2B channels, leverage organic search, and crucially, how to qualify and nurture leads. The contributions from Matheus Fernandes (Social Miner) and Rodrigo Murta (Looqbox) are particularly valuable in this section.
**Module 3: Sales:** This module delves into modern sales techniques, including predictability, customer intelligence gathering, crafting effective sales presentations, and understanding inside vs. field sales. The practical advice from industry leaders makes this section highly applicable.
**Module 4: Post-Sales + Complements:** The course concludes by emphasizing the importance of post-sales activities, including customer success and support. It also touches upon the power of a strong portfolio and essential sales tools. Rogério Nogueira (Colaboradores) offers great insights into customer success.
Overall, “Marketing e vendas B2B: Fechando novos negócios” is an excellent resource for anyone looking to elevate their B2B sales and marketing efforts. Whether you’re a beginner or looking to refine your skills, this course offers a robust blend of theory and practice, delivered by seasoned professionals. I highly recommend it for its practical insights and its focus on real-world application in the dynamic B2B market.
Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b