Enroll Course: https://www.coursera.org/learn/llevar-a-cabo-investigaciones-en-ux
In the ever-evolving landscape of user experience (UX) design, understanding how to effectively research and test your creations is paramount. The Coursera course, ‘Llevar a cabo investigaciones en UX’ (Conducting UX Research), is the fourth installment in a certification program designed to equip aspiring UX professionals with essential skills for entry-level roles. This course delves deep into the critical process of planning, executing, and analyzing UX research, with a strong focus on usability testing.
The syllabus is thoughtfully structured to guide learners through each stage of the research process. It begins with **Planning UX Research Studies**, where you’ll learn the seven crucial elements of a research plan: project background, research objectives, research questions, key performance indicators (KPIs), methodology, participants, and the script or questions for participants. This section emphasizes not only the technical aspects of planning but also the ethical considerations of user privacy and data.
Next, the course moves into **Research with Usability Studies**. This is where the rubber meets the road, as you’ll learn to conduct a usability study – a method for evaluating how easy it is for participants to complete key tasks within a design. The course provides valuable insights into minimizing bias and ensuring inclusivity during these studies, along with practical advice on effective note-taking while observing participants.
Following the data collection phase, **Analyzing and Synthesizing Research Findings** takes center stage. This module tackles the challenge of making sense of the wealth of feedback gathered. You’ll learn to consolidate data and observations, organize them using affinity diagrams, identify common themes, and derive actionable conclusions. This analytical process is fundamental to transforming raw feedback into meaningful improvements.
Finally, **Sharing Research Findings for Better Design Development** focuses on communicating your insights effectively. You’ll explore techniques for presenting your findings to diverse audiences, honing your presentation skills to capture attention and drive understanding. The course culminates with the practical application of your research by iterating on your designs, creating enhanced versions based on the knowledge gained. This iterative process is the hallmark of good UX design.
Overall, ‘Llevar a cabo investigaciones en UX’ is a comprehensive and practical course that provides a solid foundation in UX research methodologies. It’s highly recommended for anyone looking to build a career in UX design or seeking to improve their understanding of user-centered design principles. The hands-on approach and clear explanations make it an invaluable resource for both beginners and those looking to refine their research skills.
Enroll Course: https://www.coursera.org/learn/llevar-a-cabo-investigaciones-en-ux