Enroll Course: https://www.coursera.org/learn/hotel-management-project
In the dynamic world of hospitality, success isn’t always what it seems. Coursera’s “Hôtel ‘De l’étoile’ – a hotel in crisis?” offers a compelling dive into this very reality. This case study-based course throws you headfirst into the challenges faced by a prestigious Parisian hotel that, despite outward appearances of success, is grappling with profitability issues.
The course is structured around a fascinating, real-world scenario. You’re presented with “Hôtel ‘De l’étoile’,” a family-owned, internationally branded, 300-bedroom property in the heart of Paris. The owner, Greg Sayer, suspects that its distribution, revenue management, and demand management strategies are at the core of its financial struggles. The beauty of this course lies in its practical approach; it leverages actual data provided by the hotel partner, covering distribution performance, revenue management tactics, and the hotel’s financial situation. This isn’t just theoretical learning; it’s hands-on problem-solving.
The syllabus guides you through a logical progression of analysis. It begins with a thorough situational analysis, dissecting the hotel’s current state. You then move on to critically questioning the brand’s impact on performance, a crucial step in identifying potential areas for improvement. The course culminates in making clear recommendations to the board and family, followed by an assessment of the operational implications of implementing your proposed strategy. This multi-faceted approach ensures you’re not just identifying problems but also thinking through viable solutions and their practical execution.
What makes this course particularly valuable is the blend of theoretical knowledge application and peer feedback. You’re encouraged to analyze, recommend, and then receive input from your peers, mirroring the collaborative nature of real-world business environments. It’s an excellent opportunity to test your understanding of distribution, revenue, and demand management in a tangible context.
For anyone looking to deepen their understanding of hotel management, revenue optimization, or strategic business analysis, this Coursera course is a highly recommended experience. It’s challenging, engaging, and delivers practical insights that can be applied across various sectors of the hospitality industry.
Enroll Course: https://www.coursera.org/learn/hotel-management-project