Enroll Course: https://www.coursera.org/learn/estrategia-precios
Pricing is often called the most critical, yet least understood, aspect of marketing. If you’ve ever struggled with setting the right price for your product or service, or wondered how successful companies capture value beyond just profit, then Coursera’s ‘Estrategia de precios’ (Pricing Strategy) course is an absolute must-take.
This course dives deep into the core concepts and techniques of effective pricing, equipping you with the latest insights into evaluation and strategy formulation. It’s designed to be practical, allowing you to learn and immediately apply what you’ve learned.
The syllabus is thoughtfully structured, starting with the fundamental importance of pricing and its direct impact on the bottom line. You’ll learn to implement customer-, competitor-, and cost-based pricing strategies, and crucially, understand concepts like price elasticity and optimal pricing. This module alone provides a powerful framework for making informed pricing decisions.
Next, the course tackles the vital skill of determining a customer’s willingness to pay. It introduces four distinct methods, ranging from market data and observational experiments to surveys and expert opinions. Mastering these techniques empowers you to pinpoint the optimal price point for your offerings.
A significant portion of the course is dedicated to price discrimination. You’ll explore how companies leverage different pricing strategies for different customer segments and products, and understand the substantial revenue and profit potential this unlocks. The course guides you on how to effectively implement various forms of price discrimination.
Finally, the course delves into the fascinating psychology of pricing. This module is particularly insightful, revealing how to influence customer perception of value and reduce their perceived cost of purchase. You’ll gain practical tactics to maximize sales, revenue, and profitability, even experimenting with real-world scenarios to see how pricing impacts perception.
Overall, ‘Estrategia de precios’ is an invaluable resource for anyone involved in business, marketing, or product management. It demystifies pricing, providing actionable strategies and a strong theoretical foundation. I highly recommend this course for its comprehensive coverage, practical application, and the clear advantage it offers in understanding market dynamics.
Enroll Course: https://www.coursera.org/learn/estrategia-precios