Enroll Course: https://www.coursera.org/learn/uva-darden-design-thinking-innovation-pt
In today’s rapidly evolving world, innovation isn’t just for a select few; it’s a necessity for everyone, regardless of your role or industry. Whether you’re a corporate manager, an entrepreneur, or an educator, the ability to “do more with less” is paramount. This is precisely where “Design Thinking para Inovação” on Coursera shines, offering a comprehensive yet accessible approach to fostering creative problem-solving and driving innovation.
This course, taught in Portuguese, breaks down the often-intimidating concept of design thinking into actionable steps, making it practical for anyone looking to enhance their innovative capabilities. The syllabus is thoughtfully structured, guiding learners through the core principles and applications of design thinking.
**What is Design Thinking?** The journey begins by demystifying design thinking, contrasting its effectiveness with traditional methods. Through the case study of “The Good Kitchen,” a Danish initiative providing meals for the elderly, the course illustrates how a design thinking mindset and practice can lead to significant innovation and growth. You’ll learn which challenges are best suited for this approach and discover the power of visualization tools to bring ideas to life.
**Preparing Your Mind for Innovation** Beyond processes and tools, design thinking emphasizes the human element. This module focuses on cultivating the right mindset, using relatable stories of managers George and Geoff to highlight how different perspectives impact innovation. The storytelling tool is introduced as a key method for understanding and communicating opportunities.
**Idea Generation** Here, the course dives into the practical application of design thinking for generating better ideas. The story of MeYouHealth, a startup focused on health improvement through social networks, serves as a compelling example. You’ll learn the crucial “what is?” and “what if?” questions, essential for exploring existing solutions and envisioning future possibilities, along with the mind mapping tool.
**Experimentation** With a wealth of ideas generated, the next step is to refine and test them. This module uses an IBM case study involving a marketing agency to demonstrate how to identify promising concepts. The “what makes a wow?” question helps assess the viability of ideas based on desirability, feasibility, and potential for desired outcomes. The “what works?” question and small-scale experiments are then explored to validate assumptions, utilizing the Learning Launch tool.
**Final Assignment** The course culminates in a practical assignment where you’ll select a design thinking tool, reflect on its application, and engage in peer reviews, solidifying your learning and providing a tangible outcome.
**Recommendation:** “Design Thinking para Inovação” is an excellent choice for anyone seeking to inject creativity and structured problem-solving into their work. The course’s blend of theoretical understanding, real-world case studies, and practical tools makes it highly effective. If you’re looking to foster innovation within yourself or your organization, this course provides the essential toolkit and mindset.
Enroll Course: https://www.coursera.org/learn/uva-darden-design-thinking-innovation-pt