Enroll Course: https://www.coursera.org/learn/demand-analytics
In today’s data-driven world, understanding and predicting demand is a cornerstone of success in both supply chain management and marketing. The “Demand Analytics” course on Coursera offers a comprehensive and practical approach to mastering this crucial skill, using the compelling real-life case of AK MetalCrafters, a North American cookware manufacturer.
This course is structured to take you from the foundational principles to advanced forecasting techniques. Week 1 sets the stage by introducing the challenges faced by AK MetalCrafters during new product launches and how they leveraged demand analytics to overcome them. You’ll gain an understanding of demand planning and forecasting within the broader context of integrated business planning.
Moving into Week 2, the course transitions from theory to practice. You’ll learn essential data analytics skills, including data collection, pre-processing, and visualization, which are vital for building effective models. The focus here is on constructing and interpreting a linear model to predict trends, a critical component for new product introductions.
Week 3 builds upon this foundation by enhancing the forecasting model. You’ll delve into validating and improving your initial model by analyzing its errors and identifying potential missing variables. This leads to the development of a multiple regression model designed to capture not only trends but also the influence of key drivers like price and other environmental factors.
Finally, Week 4 introduces the concept of seasonality, further refining the demand forecasting model. You’ll learn how to incorporate periodic patterns into your predictions, along with techniques for modeling and formatting categorical variables. The course culminates with practical guidance on creating and testing your final forecast.
Upon completion, you’ll be well-equipped to improve forecasting accuracy by building and validating robust demand prediction models. Furthermore, you’ll gain the ability to better stimulate and influence demand by identifying its key drivers. This course is highly recommended for anyone looking to enhance their analytical capabilities in demand planning and forecasting.
Enroll Course: https://www.coursera.org/learn/demand-analytics