Enroll Course: https://www.coursera.org/learn/quantitative-customer-insights
Navigating the complex world of New Product Development (NPD) can be daunting, but Coursera’s ‘Customer Insights: Quantitative Techniques’ offers a robust and practical approach to de-risk the process and maximize your chances of success. This course is a game-changer for anyone involved in bringing new products to market, from aspiring entrepreneurs to seasoned marketing professionals.
The course kicks off by laying a strong foundation in business practices, equipping learners with a design-thinking framework to creatively tackle NPD challenges. This isn’t just theoretical; the syllabus emphasizes using authentic business situations to illustrate the multifaceted hurdles of NPD, making the learning immediately applicable.
Module 1, ‘Idea Generation,’ dives into the crucial role of surveys in evaluating consumer responses before a product even hits the shelves. Understanding concept testing is key here, as it helps identify perceptions, wants, and needs, which are fundamental for effective targeting and positioning.
Moving into Module 2, ‘Concept Testing,’ the course introduces the powerful technique of conjoint analysis. This method allows you to quantify customer benefits, perceived value, and the price-feature trade-offs consumers are willing to make. The insights gained are invaluable for strategic product positioning, pricing decisions, and even planning product extensions.
Module 3, ‘Test Marketing Processes,’ provides practical examples of how to conduct small-scale test markets. Gathering early customer feedback on product feasibility is essential, and this module shows you how to do it effectively.
Finally, Module 4, ‘Estimating the Size of the Market,’ equips you with the techniques to forecast market and sales potential for your new product idea. This is a critical step in understanding the viability and potential return on investment.
Overall, ‘Customer Insights: Quantitative Techniques’ is a comprehensive and highly recommended course for anyone serious about data-driven product development. It provides the quantitative skills needed to understand your customers deeply and make informed decisions that lead to successful product launches. If you’re looking to enhance your NPD toolkit, enroll in this course – you won’t be disappointed.
Enroll Course: https://www.coursera.org/learn/quantitative-customer-insights