Enroll Course: https://www.coursera.org/learn/consumption-marketing-culture
In today’s world, it’s impossible to escape the pervasive influence of marketing. We are constantly bombarded with messages, products, and services that shape our desires and identities. But what does it truly mean to be a consumer in such a society? Coursera’s “Consumption, Marketing and Culture” MOOC dives deep into this very question, offering a refreshingly analytical perspective on marketing.
Instead of focusing on the ‘how-to’ of marketing, this course explores the profound ‘what’ – how marketing activities actively shape our consumer cultures and, by extension, our lives. It challenges us to think beyond simply buying products and consider the broader impact these encounters have on us.
The syllabus is thoughtfully structured to provide a comprehensive understanding. Week 1, “Markets, ideology and gender,” lays a crucial foundation by examining the intertwined relationship between gender, ideology, and governmentality within market structures. This section is particularly insightful for understanding how societal norms are reinforced and influenced by marketing.
Week 2, “Digital consumer culture,” brings the discussion into the contemporary digital age. Here, we delve into the complexities of algorithmic culture, surveillance capitalism, and communicative capitalism. This module is essential for anyone seeking to understand the mechanics of online marketing and its impact on our digital footprint and behavior.
Finally, Week 3, “Consumers and the environment,” addresses one of the most pressing issues of our time: sustainability. The exploration of green consumerism and degrowth provides a critical lens through which to view our consumption habits and their environmental consequences. This section is a powerful call to action, encouraging a more conscious approach to our role as consumers.
Overall, “Consumption, Marketing and Culture” is an intellectually stimulating and highly relevant course. It’s not just for marketing professionals; it’s for anyone who wants to critically engage with the forces that shape our daily lives. If you’re looking to understand the deeper societal implications of marketing and consumption, I wholeheartedly recommend this course.
Enroll Course: https://www.coursera.org/learn/consumption-marketing-culture