Enroll Course: https://www.coursera.org/learn/crm-dados-e-o-futuro-centrado-no-cliente
In today’s hyper-competitive and globalized market, understanding and catering to the customer is paramount. Coursera’s “CRM, Dados e o Futuro Centrado no Cliente” (CRM, Data, and the Customer-Centric Future) course offers a comprehensive exploration of how businesses can leverage technology and data to foster exceptional customer relationships and drive growth.
This course brilliantly highlights the seismic shifts brought about by digital transformation, advanced analytics, and artificial intelligence in shaping the modern business-consumer dynamic. It emphasizes that providing excellent customer service and ensuring customer satisfaction are no longer just ‘nice-to-haves’ but are fundamental pillars for any organization aiming to remain competitive.
The syllabus is meticulously structured to guide learners through key concepts. The initial module, “Introdução ao CRM,” sets the stage by explaining consumer-centric strategies and how Big Data and AI algorithms are revolutionizing the customer experience. It’s a solid foundation for understanding the ‘why’ behind customer-centricity.
Following this, “Estratégia Orientada ao Cliente com CRM” delves into practical strategies for analyzing customer behavior, preferences, and pain points. This section underscores the importance of data-driven decision-making in a world where intuition alone is insufficient.
The “Relacionamento com o Cliente” module focuses on building effective sales funnels tailored to the customer journey. It provides insights into utilizing key techniques and tools to guide customers towards achieving business objectives, a crucial aspect of any CRM strategy.
Finally, “CRM Orientado a Dados” reinforces the concept of a data-driven company. It stresses the critical need for collecting, structuring, and utilizing metrics in customer management, demonstrating how Big Data tools can be instrumental in this process. This module is particularly valuable for anyone looking to move beyond guesswork and embrace evidence-based business planning.
Overall, “CRM, Dados e o Futuro Centrado no Cliente” is an outstanding course for business professionals, marketers, and anyone interested in understanding the power of data and technology in building lasting customer loyalty. It provides actionable insights and a clear roadmap for implementing customer-centric strategies in a data-rich environment. I highly recommend this course to anyone looking to elevate their understanding and application of CRM.
Enroll Course: https://www.coursera.org/learn/crm-dados-e-o-futuro-centrado-no-cliente