Enroll Course: https://www.coursera.org/learn/brand-new-brand
As the capstone of Coursera’s Graphic Design Specialization, ‘Brand New Brand’ is more than just a course; it’s a comprehensive journey into the heart of brand creation. This course empowers you to synthesize everything you’ve learned, culminating in a tangible project: a complete brand development guide for a company you invent from scratch.
The syllabus is meticulously structured to guide you through the entire design lifecycle. It begins with ‘Ideation: Invent Your Client,’ where you’ll dive deep into defining your imaginary start-up’s industry, crafting its history, articulating its mission, and ultimately, giving it a memorable name. This foundational module is crucial for establishing a strong conceptual basis for your brand.
Next, ‘Visualization: Make Your Fake’ transitions you into the visual realm. Here, you’ll immerse yourself in visual research, curating mood boards that capture the essence and aesthetic direction of your nascent brand. This phase is all about translating abstract ideas into concrete visual inspiration.
The course then hones in on the critical element of identity with ‘Logotype: Brand Your Brand.’ You’ll learn the art and science of crafting a compelling logotype, with a keen focus on typographic finesse, ensuring your brand’s mark is both impactful and memorable.
Building on this, ‘Palette: Expand Your Brand’ guides you in developing a rich visual language. This module covers the creation of a cohesive color palette, a distinctive visual mark, complementary secondary typefaces, and appropriate imagery or forms, even introducing a ‘secret ingredient’ to add that unique flair.
‘Application: Apply Your Brand’ is where theory meets practice. You’ll take your newly developed brand elements and apply them across various design pieces, showcasing the versatility and strength of your visual identity. This hands-on application solidifies your understanding and demonstrates your ability to execute a brand strategy.
Finally, ‘Publication: Display Your Brand’ brings it all together. This module focuses on refining your work, polishing your brand development guide, and preparing it for final submission. The peer review aspect offers invaluable feedback and a chance to learn from others’ creative processes.
‘Brand New Brand’ is an exceptional course for anyone looking to master the intricacies of branding. It provides a structured, practical, and incredibly rewarding experience. Whether you’re a budding graphic designer or a seasoned professional looking to sharpen your brand strategy skills, this course is highly recommended. It equips you with the confidence and portfolio pieces to tackle real-world branding challenges.
Enroll Course: https://www.coursera.org/learn/brand-new-brand