Enroll Course: https://www.coursera.org/learn/portfolio-analysis-and-strategic-market-planning
In today’s dynamic business landscape, strategic market planning is not just a buzzword; it’s a fundamental pillar for success. Companies that effectively analyze their products and plan their market entry and positioning are the ones that thrive. Coursera’s course, ‘Company Product Analysis and Strategic Market Planning’ (تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق), offers a valuable introduction to these critical concepts.
This introductory course provides a broad and precise overview of key areas essential for any business looking to navigate the complexities of the market. It delves into how companies effectively market each of their products, a crucial aspect often overlooked. The syllabus highlights the importance of understanding the target market segment for any given product. This involves not just identifying who your customers are, but also understanding their needs, behaviors, and preferences.
A significant portion of the course is dedicated to analyzing market attractiveness and the competitive landscape. This is vital for understanding where a company stands relative to its rivals and identifying potential opportunities and threats. The course emphasizes the need for thorough market research to make informed decisions.
Furthermore, the course touches upon strategies for maximizing profit from stagnant products before liquidation. This ‘turnaround’ strategy is often key to minimizing losses and even extracting residual value from underperforming assets. Finally, the importance of diversifying marketing strategies is underscored, recognizing that a one-size-fits-all approach rarely works in diverse markets.
While this is an introductory course, it lays a solid foundation for understanding the core components of strategic market planning. The example of Toyota’s successful entry into the challenging US market with a product that wasn’t an immediate hit in its home country perfectly illustrates the power of strategic planning. It enables companies to anticipate future trends, make sound decisions, and set more realistic marketing objectives.
For anyone looking to gain a foundational understanding of how to analyze company products and develop effective market strategies, this Coursera course is highly recommended. It’s a worthwhile investment for aspiring entrepreneurs, marketing professionals, and business managers alike.
Enroll Course: https://www.coursera.org/learn/portfolio-analysis-and-strategic-market-planning