Enroll Course: https://www.coursera.org/learn/competitive-strategy-ru
In today’s dynamic business landscape, understanding how your actions impact competitors and vice-versa is paramount. Coursera’s ‘Конкурентная стратегия’ (Competitive Strategy) course offers a deep dive into the world of strategic decision-making, particularly in situations where interdependence is key. This 6-module course leverages the foundational tools of game theory to equip learners with the knowledge to analyze and formulate strategies for achieving a competitive edge.
The syllabus is thoughtfully structured, beginning with an essential module titled ‘Watch Your Competitors.’ Here, you’ll be introduced to core game theory concepts and strategic games for competitor analysis. The module demystifies what strategy truly is, explores dominant strategies, and delves into crucial concepts like Nash Equilibrium and the Prisoner’s Dilemma, emphasizing the importance of anticipating and accounting for the moves of other players. It also thoughtfully transitions from simultaneous to sequential games, a vital distinction in strategic thinking.
Moving on, ‘Why Firms Work Together’ challenges the traditional view of pure competition, exploring the strategic advantages and realities of cooperation between companies. You’ll assess factors that foster or hinder collaboration through practical examples.
‘Complementary Products and Strategic Partnership’ introduces the economic concept of complementary products, explaining why bundling is attractive and how complementarities create switching costs. It highlights the importance of coordination and strategic partnerships in aligning company interests.
For those looking to expand their reach, ‘Entering a New Market’ provides a comprehensive guide. It covers market attractiveness assessment tools and effective market entry strategies, including positioning and marketing. It also offers insights into how established firms can deter new entrants.
The ‘Why Bother About R&D’ module tackles the strategic imperatives surrounding research and development. It explores how innovation and differentiation are often the result of deliberate strategic pursuit rather than mere chance.
Finally, ‘Sensible Product Design’ focuses on the strategic aspects of product design and pricing. You’ll learn how companies can adjust their offerings to mitigate competitive pressure and analyze common product design and pricing strategies, including the challenges of being caught between different approaches.
This course is an invaluable resource for anyone looking to sharpen their strategic thinking and gain a competitive advantage. Its practical approach, grounded in economic theory and game theory, makes complex concepts accessible and actionable. I highly recommend ‘Конкурентная стратегия’ for business professionals, entrepreneurs, and students seeking to navigate the intricate world of competitive strategy.
Enroll Course: https://www.coursera.org/learn/competitive-strategy-ru