Enroll Course: https://www.coursera.org/learn/empresas-familiares
Family businesses are the backbone of many economies, and Latin America is no exception. In Mexico alone, they represent a staggering 90% of businesses and contribute a massive 85% to the country’s gross product. Understanding the unique dynamics of these enterprises is crucial for their success and sustainability. Coursera’s course, ‘Empresas Familiares,’ offers a deep dive into this vital sector.
This course is designed to equip learners with the tools to diagnose the health of a family business across various critical areas: administration, finance, market, production, human resources, and marketing. The curriculum begins with foundational definitions, ensuring a solid understanding of the core concepts relevant to family business management. This theoretical grounding is then powerfully reinforced through practical case studies.
The course features three compelling case studies: Felipe Ávalos, a tailor; Festivity Kids, an event planning business run by Laura and Francisco; and Las Lupitas, a family-run snack bar managed by Michel. These real-world examples provide invaluable insights into the challenges and opportunities faced by family businesses, illustrating how diagnostic tools can be applied to identify areas for improvement and foster growth. Learning from these diverse experiences offers practical lessons that can be directly translated into one’s own entrepreneurial journey.
For anyone involved in, or aspiring to be involved in, a family business, ‘Empresas Familiares’ on Coursera is a highly recommended resource. It provides a comprehensive framework for understanding and improving the operations of these unique and essential organizations.
Enroll Course: https://www.coursera.org/learn/empresas-familiares