Enroll Course: https://www.coursera.org/specializations/fundamentos-da-gestao-do-sucesso-do-cliente
In today’s competitive business landscape, understanding and prioritizing the customer experience is paramount. The “Fundamentos da Gestão do Sucesso do Cliente” (Fundamentals of Customer Success Management) course offered by Fundação Instituto de Administração on Coursera provides a comprehensive and insightful journey into this critical area.
This course, presented in Portuguese, delves into the core principles of customer success, guiding learners on how to effectively focus on and enhance their customer’s experience. It covers essential topics that are vital for any professional looking to build lasting customer relationships and drive business growth.
The syllabus is structured around several key modules, each offering a unique perspective on customer success:
* **O Mundo dos Negócios das Subscrições (The World of Subscription Businesses):** This module explores the nuances of subscription-based business models, a growing trend that relies heavily on sustained customer value and loyalty.
* **A Organização Centrada na Jornada do Cliente (Organization Centered on the Customer Journey):** Here, the focus shifts to understanding and optimizing the entire customer journey, ensuring a seamless and positive experience at every touchpoint.
* **As Competências do Especialista no Sucesso do Cliente (The Competencies of a Customer Success Specialist):** This section highlights the essential skills and knowledge required to excel as a customer success professional, covering areas like communication, problem-solving, and strategic thinking.
* **Principais Elementos do Sucesso do Cliente (Key Elements of Customer Success):** The final module synthesizes the core components that contribute to overall customer success, reinforcing the strategies and practices discussed throughout the course.
What makes this course particularly valuable is its practical approach. While the course is delivered in Portuguese, the concepts are universally applicable. The Fundação Instituto de Administração has a strong reputation for business education, and this course reflects that expertise. It’s an excellent resource for anyone in sales, customer support, account management, or product development who wants to deepen their understanding of customer retention and satisfaction.
Whether you’re looking to implement customer success strategies in your current role or are embarking on a new career path, this Coursera course offers a solid foundation. It equips you with the knowledge to not just meet, but exceed customer expectations, ultimately fostering loyalty and driving long-term business success.
Enroll Course: https://www.coursera.org/specializations/fundamentos-da-gestao-do-sucesso-do-cliente